top of page

La B de Burro

Client:

Laura Teresa Feliciano

Concept:

Mexican restaurant

Year:

2010

Location or Director:

Ocean Park, San Juan, Puerto Rico

Type:

Commercial

The goal was to create a Mexican restaurant that didn’t feel like just another typical spot. Instead of the usual red and green, the color palette for this small space was reimagined in soft purples and pinks. As for the donkey (burro in Spanish) in the name—well, it was almost nowhere to be found… almost. Instead, the theme drew inspiration from the world of wrestling, bringing a fresh and unexpected twist to the concept.
With humor as the guiding force, La B de Burro became the story of Burro, a fictional wrestler, whose life and battles were told through carefully curated memorabilia. These unique elements gave the space its distinct character and lively atmosphere.
Wrestling, or Lucha Libre, along with playful references to Noche de los Muertos (Night of the Dead), served as the primary cultural nods to Mexico. For years, La B de Burro was a beloved eatery, attracting both loyal customers and curious tourists eager to dine in its one-of-a-kind wrestling ring terrace. Though the restaurant was sold after Hurricane Maria, its spirit and memories live on.

bottom of page